Packaging News

Top-selling Hispanic Hair Care Brand Gets a New Look

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By: TOM BRANNA

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La Bella, a leading Hispanic brand in styling and beauty products, unveiled a rejuvenated product packaging design and brand logo after nearly three decades of the same look. The new packaging and logo initiatives reflect a more modernized approach for the brand and will begin rolling out in the coming months in various retailers, including Walmart and Target. The new La Bella packaging and logo design will affect all of the brand’s personal care offerings including styling, skin, hair and body...

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